The Article For E-Cigarettes, the
Regulatory Battle Now Begin by Sabrina Tavernise and Berry Meier published in
the New York times on April 24, 2014, discusses the new F.D.A. focus on
electronic cigarettes. E-cigarettes are a fast-growing industry which thus far
has had little regulation.
The new F.D.A. proposed rules would allow
the government more authority over e-cigarettes, cigars, pipe tobacco and other
products. The big focus, electronic cigarettes is somewhat mysterious. Not much
is understood about these electronic gadgets concerning health risks as they
haven’t been around long enough. They are
proposed as a ‘healthier alternative to smoking’ because instead of actual
smoke the battery at the end of the tube heats the liquid nicotine, which
creates vapor that gets inhaled into the lungs. The excess cigarette vapor is
emitted from the tail of the e-cigarette which helps uphold the illusion of
real smoke.
While it is a step in the right direction, “the road map put off
until later almost all of the trickiest issues, like whether flavors should be
banned or television advertising limited.” Companies fight for the right to
advertise without many restrictions and continually produce flavors used to
lure children as well as adults. “The biggest issues may not be confronted for
years. Companies will have two years after the new regulations go into effect to
file applications to the F.D.A. for approval of their products. The regulation
itself could take a year or two to go into effect, as the agency will have to
sort through tens of thousands of public comments, including from industry.
Then there is the chance that companies will sue, which would add even more
time to the process.”
At the moment however, the biggest concern
is just to put some regulation on a rapidly evolving market with no regulation
at all. For the first time there will be a science-based agency watching over
the function playing ‘gate keeper’. “It’s a step forward — but it’s not a giant
step,” said Gary A. Giovino, a professor of health behavior at the University
at Buffalo, State University of New York.
It is without a doubt a step in the right
direction, however one can wonder whether the changes will come fast enough. The
regulation being put into effect will take years to be put in place, years that
could risk more smoking addictions in adults as well as our next generation.
The regulations also won’t be addressing flavored cigarettes and other ploys to
draw in a younger audience any time soon. It’s like getting a foot in the door,
but the door won’t budge anymore. We’re getting closer, but not close enough
yet.